In the wake of deciding to release its full record of 2021 Warner Bros. films on HBO Max under a hybrid streaming and theatrical model, it seems WarnerMedia is ready to keep utilizing its Warner Bros. assets to lure subscribers to the service in 2022.

During AT&T’s second-quarter earnings call this week, the organization’s executives were gotten some information about how the pandemic release model would shape a more permanent release system going ahead, especially as it identifies with theaters. Refering to the theatrical success of Godzilla vs. Kong as much as $463 million in revenue, WarnerMedia chief Jason Kilar reacted that while “the motion picture format absolutely matters,” the organization likewise feels “very good about the response that consumers have given it in the home.”

Kilar proceeded to say that Warner Bros. will produce 10 movies that will make a big appearance on HBO Max that very day they’re released. While it’s not satisfactory which titles these 10 will incorporate, the decision shows that pandemic has fundamentally impacted the way that WarnerMedia will handle its film releases pushing ahead. Kilar explicitly expressed that the organization doesn’t plan to get back to a film release system of the past.

“I certainly don’t anticipate us going back to the way the world was in 2015 or ’16 or ’17, where windows were quite lengthy between theatrical and home exhibition, whether it was an a la carte transaction or something else,” Kilar said. As recently declared recently when Warner Bros. reached a multi-year concurrence with Cineworld for 2021 and 2022 film exhibition, Kilar affirmed that theatrical windows for “a portion of our slate” would be 45 days.

WarnerMedia confronted significant backlash when it reported recently that its 2021 slate of movies would make a big appearance under its equivalent day streaming and theatrical release model. Theaters were not particularly satisfied, however the methodology was likewise censured by makers themselves, including chiefs Christopher Nolan and Dune director Denis Villeneuve. During the earnings call, Kilar said the industry would proceed to “evolve.”

“I think that what you’re going to see is this industry continue to evolve and to continue to innovate in ways that not only works for consumers and fans, but also works for our business partners,” Kilar said.