After the tragic demise of Cafe Coffee day owner VG Siddhartha, CCD has been in the limelight for the past two weeks. The company has appointed a new interim chairperson and is trying to regain trust with its customers. In general, restaurants offer various discounts for attracting customers in the form of coupons, deductions or cash backs through food delivery platforms such as Swiggy, Zomato and Ubereats. It is very rare that a restaurant chain offering a discount beyond 50% for two or more consecutive days. But from August 12^th, CCD has been offering an unanticipated discount of 73%, the number not being a round figure such as 70 or 75.

India is celebrating 73^rd Independence day on August 15^th. After the Jammu and Kashmir reorganization that happened recently, India celebrating the Independence day has been the center of attention for the international media. Even though the company did not announce it officially, with a little contemplation, it is clear that the odd figure of ‘73’ is associated to the number of years of Independent India. CCD might be paying its tribute by offering a discount with the exact same number.