Adobe knows there’s a greater crowd of would-be makers out there than all out professionals, so it’s starting a new application that endeavors to open up a portion of its all the more amazing tools to novices. The application, called Creative Cloud Express, offers essential variants of picture and video editing tools, allowing clients to work with layers, AI impacts, and an enormous text style library, all with an improved on interface that should make the features simpler to utilize.

“A lot of people need something simple and more accessible, and these customers are increasingly content-first and more focused on outcomes than process,” Scott Belsky, Adobe’s chief product officer, tells The Verge. Creative Cloud Express is designed so new users don’t have to “endure the learning curve” of Adobe’s more capable tools like Photoshop and can quickly make something that looks good.

The application is by all accounts intended for online media chiefs, entrepreneurs, and any other individual who has something to advance however is definitely not a genius at visual communication.

When starting it up, you’ll have the option to look over pre-planned formats made for various purposes: a pamphlet, a Facebook post, an Instagram story, a YouTube thumbnail, an eatery menu, a book cover, etc. When you pick a layout, you’ll have the option to change every one of the features inside it. In a short demo video shipped off The Verge, an Adobe item supervisor showed how you could change the text, import new resources from Adobe’s stock picture library, and add movement. One especially smart feature consequently eliminated the foundation from a stock picture, allowing the picture to zero in regarding its matter.

The application is allowed to begin, yet extra features — like admittance to Adobe Stock pictures — are accessible for a $9.99 each month membership (they’re likewise included for existing supporters of numerous Creative Cloud plans). It dispatches today and is accessible on iOS, Android, and the web.

Belsky considers this dispatch to be a stage toward making available forms of Adobe’s most useful tools as a whole. “I hope I can tell my teams … whatever you do that’s amazing for After Effects or Premiere Pro,” Belsky says, “find a light and accessible version of it that might be accessible to everyone else and start to deliver innovation that anyone can access, as opposed to just the creative pros.”