For its WhatsApp messaging service, Meta intends to introduce Channels, a brand-new broadcasting feature.

The giant of social media announced on Thursday that the brand-new Channels feature is similar to a “private broadcast service,” allowing individuals and organizations to send updates and messages to followers that are distinct from the kinds of interpersonal communications that take place among WhatsApp users.

WhatsApp channel administrators will be able to send messages to their followers in the form of text, images, videos, stickers, and polls, but followers will not be able to respond. The administrators of the channels will not be able to add followers to their channels, which will store messages for a period of thirty days before deleting them.

Dissimilar to more ordinary WhatsApp messages, Channels won’t utilize start to finish encryption so they can “contact a wide crowd,” WhatsApp said in a blog entry. WhatsApp added that organizations like nonprofits and health organizations that want their communications to be more secure may see the introduction of end-to-end encrypted channels in the near future.

WhatsApp clients can ultimately find Channels they need to participate in an accessible registry. A new “Updates” tab will allow them to access the Channels they follow. The tab would be “separate from your chats with family, friends, and communities,” according to WhatsApp.

As part of its plans to launch Channels in Colombia and Singapore before expanding to other nations later this year, WhatsApp stated that it is collaborating with a variety of organizations, such as the Colombia Check nonprofit and the Singapore Heart Foundation.

WhatsApp plans to ultimately allow anybody to make a WhatsApp channel, other than current send off accomplices likewise incorporate the Global Salvage Council and the World Wellbeing Association.

WhatsApp was acquired by Meta in 2014 for $19 billion when it was Facebook.

Meta President Imprint Zuckerberg as of late told CNBC’s Jim Cramer that WhatsApp will be the “following section” for the interpersonal interaction organization, addressing a chance for Meta to fabricate a worthwhile business likened to Instagram and the center Facebook application.

Despite the fact that online advertising accounts for the majority of Meta’s annual revenue of billions of dollars, the company has opted not to promote WhatsApp in the same manner as Facebook and Instagram. Instead, Meta has been promoting business-messaging features as a means of monetizing WhatsApp in the hope of providing businesses with more compelling methods of engaging users.

In point of fact, Meta stated in the blog post that the company believes that “there is an opportunity to support admins with a way for them to build a business around their channel using our expanding payment services as well as the ability to promote certain channels in the directory to help increase awareness.” This was a statement that Meta made.