Dr Seed is a hybrid virtual brand that specializes in 100% plant-based cuisine and was recently introduced by No Brainer, a digital restaurant company that operates in France and Belgium.

Youssef Saadaoui and Wassim co-founded the business, which has quickly grown its online presence in the food sector. By utilizing Wassim’s history with Clone and Saadaoui’s experience with the Black & White network, No Brainer has introduced 20 virtual halal brands to 200 restaurateurs, creating roughly 800 digital restaurants.

“We have defined a certain number of standard and transversal products. It thus becomes easy for restaurateurs to enter the circuit, to model our brand on one or more of their references, and thus to be present on the platforms,” Wassim tells Snacking France.

The business model of No Brainer incorporates current menu items into the digital sphere through a number of brands, such as Fat Naan and Bazik Kebab. By implementing this strategy, restaurateurs can expand No Brainer’s digital reach while digitizing their offerings with minimal impact on their daily operations. This can result in an additional 70% of turnover for participating restaurants.

The traditional model of No Brainer is broken with the arrival of Dr. Seed. It operates independently using a web application, eschewing common aggregator platforms such as Uber. Customers can use a QR code to access a plant-based menu at Dr. Seed, which was first introduced in the 54 Grill in Paris. This makes it easier for customers to order and pay for takeout or dining in on their phones.

A restaurant inside another restaurant

This model offers a fresh take on the idea of a “restaurant within a restaurant,” with the potential to significantly increase revenue and offer a variety of culinary options. Dr. Seed has demonstrated its ability to reach a wider audience in France through its marketing strategy, which includes influencer partnerships, online promotion, and partnerships with businesses such as Charlety Pizza and Mokam.

Wassim concludes, “It’s a new inclusive brand model that allows an establishment to create a restaurant within a restaurant and additional turnover. We provide them with all the products, and we are responsible for generating traffic through the networks.”