It’s used at every stage, from initial contact to conversion – from leads inquiring about model availability to organizing a client pickup after their purchase. Even after the purchase, there are dozens of phone calls for service and maintenance.

In each of these calls, there is critical information to gather about your leads. And by connecting this information to data acquired through other channels, you may begin to develop a comprehensive picture of them.

The opportunities are nearly unlimited. However, without the proper tools, these insights are readily ignored.

Recently looked at the methods you can use to develop an efficient automobile marketing plan, using the electric vehicle market as an example. Discover how you can use data to inform your plans, learn more about your leads, and increase conversions.

Capture The Information You Need To Understand Your Leads

As marketing expenses grow and budgets fall, having a solid foundation of data to inform your tactics becomes increasingly important.

“You need to understand what sources generate valuable enquiries, where your budget is best spent, and the specific journeys your leads are taking,” advises Faye Thomassen, Head of Marketing at Mediahawk. “Having this data behind you can help you ensure you have a consistent pipeline of leads for your business – and some insights to fall back on in moments of urgency.”

Using platforms like as Mediahawk, you may gather additional information about the prospects you’re working with and create a comprehensive view of your marketing pipeline. And it’s easier and takes less time than you think.

Here are some practical techniques you can incorporate into your approach to begin gathering the necessary information.

Call Tracking Helps You Understand Where Your Valuable Calls Are Coming From

You’ve probably heard that Google plans to ban third-party cookies in 2025. It’s been a long time coming, with a deadline that keeps being pushed back; we’ve been writing about it for nearly three years.

Finally, it means that employing other tools to follow a customer’s purchasing journey across numerous channels will become more critical than ever. You will no longer have access to the useful information that third-party cookies now collect.

Call monitoring not only overcomes this problem, but it also provides more insights than third-party cookies ever did. You can use static and dynamic call tracking to track every step a lead takes before, during, and after connecting with you. You’ll also be able to correctly trace sales to individual channels and campaigns.

With these insights, you can alter your budget spending in real time to enhance conversions and minimize the cost per acquisition.