Short-video application Quibi said it is closing down only a half year after its initial April launch, having battled to discover clients.

The organization said Wednesday that it would wind down its operations and plans to sell its benefits. “Quibi is not succeeding,” its top chiefs obtusely announced in a letter posted on the web.

The video platform — intended for individuals who were making the rounds to watch on their phones — was one of a huge number of new streaming services began to challenge Netflix over the past few years, the vast majority of which were essential for a lot greater tech and entertainment organizations, similar to Apple and Disney.

Quibi, another way to say “quick bites,” raised $1.75 billion from investors including Hollywood players Disney, NBCUniversal and Viacom, and its leadership was enormous names: entertainment industry heavyweight Jeffrey Katzenberg and previous Hewlett-Packard CEO Meg Whitman.

Be that as it may, the service battled to arrive at watchers, regardless of a 90-day free preliminary, as short videos flourish on the web and the Covid pandemic kept numerous individuals at home. Part of the appeal of the service, which began at $5 per month, should be that you could watch short videos while out, without access to a TV. Being stuck at homemade TV more alluring than viewing on a phone, and Quibi just later and gradually turned out TV alternatives. Katzenberg reprimanded the pandemic for Quibi’s misfortunes.

Katzenberg’s associations helped line up stars to make and star in its videos, including Reese Witherspoon, Steven Spielberg and Jennifer Lopez. There was a short version of “60 Minutes” and reality shows. The shows never accomplished huge name acknowledgment, despite the fact that the platform scored some Emmys recently.

For what reason did it come up short? “Likely for one of two reasons: because the idea itself wasn’t strong enough to justify a standalone streaming service or because of our timing,” Katzenberg and Whitman wrote. “Unfortunately, we will never know but we suspect it’s been a combination of the two.”

Quibi doesn’t release subscriber figures. Mobile research firm Sensor Tower estimates 9.6 million installations of Quibi’s mobile application since its launch; that doesn’t mean those are really clients. Other streaming services have profited by having clients stuck at home during the pandemic. One of the best new services, Disney Plus, has in excess of 60 million subscribers. Netflix has had a blockbuster year.

“While we have enough capital to continue operating for a significant period of time, we made the difficult decision to wind down the business, return cash to our shareholders, and say goodbye to our talented colleagues with grace,” Whitman, the CEO, said in a statement.

The organization said that cash from the sale of its assets will go toward paying off liabilities and whatever remaining parts will be gotten back to investors.