Apple has one more thing for the holiday shopping season: over-the-ear, wireless earphones that will test how much individuals are willing to splurge on for high-quality sound.

The earphones, called AirPods Max, will cost $549 — definitely more than comparable products from Bose and Sony that offer huge numbers of similar features, for example, noise cancellation. The lofty cost is more than double what it expenses to purchase Apple’s in-ear wireless earphones.

Apple started tolerating orders for the AirPods Max on Tuesday, however they won’t be in stores until Dec. 15.

The declaration of the long-rumored earphones caps a one of Apple’s busiest autumns in years, regardless of a pandemic that has kept the greater part of its engineers at home to help battle the spread of the novel Covid. Since September, Apple has revealed its next generation of smartwatches, four new iPhones and Mac computers that will run on its own internally designed processors rather than chips made by Intel.

Some of the new products have included lower-priced options prone to speak to shoppers battling to make a decent living during a pandemic-driven recession that numerous specialists may deteriorate in the U.S. without more financial aid from Congress to hep help the economy until vaccines are generally distributed.

In any case, the AirPods Max are plainly planned for Apple’s more wealthy clients searching for the best in acoustics. The over-the-ear earphones are meaning to develop the popularity of the wireless ear buds that Apple first released four years back in the wake of killing the earphone jack from its iPhones. The in-ear AirPods sell for $159 to $249.

Apple overestimated how much its dedicated fans are willing to pay for high-quality sound when it released its internet-connected speaker, the HomePod, in 2018. The HomePod initially cost $349, far more than other internet-connected speakers from Amazon and Google. Apple ultimately decreased the HomePod to $299 and a month ago released a smaller version of the speaker that sells for $99.