The British Council and the Kerala Startup Mission (KSUM) have signed a statement of intent to develop Kerala’s cultural industries in an effort to boost the state’s creative economy. The partnership aims to give young artists and entrepreneurs the chance to succeed on a national and worldwide scale while also accelerating the growth of important industries including tech art, festivals, and crafts.

At KSUM’s start-up and innovation event, Huddle Global, the deal was formally signed. The document was signed by Anoop Ambika, CEO of KSUM, and Janaka Pushpanathan, director of the British Council South India, in front of Kerala Chief Minister Pinarayi Vijayan. By encouraging innovation and intercultural dialogue, the collaboration hopes to establish Kerala as a center for the creative industries.

It is anticipated that the cooperation would generate possibilities for artists and entrepreneurs by highlighting the state’s potential in creative industries including tech art, festivals, and crafts, and by giving them the tools and assistance they need to thrive both domestically and internationally. By encouraging innovation and sustainable livelihoods through the creative economy, the projects also seek to support Kerala’s cultural, social, and economic development.

According to Anoop Ambika, CEO of The Kerala Startup Mission, “This collaboration will play a crucial role in shaping a sustainable and vibrant cultural sector that aligns with the state’s long-term economic and social aspirations by empowering the youth of Kerala and fostering the growth of young artists and entrepreneurs.”