Derbyshire-constructed vehicle assists Toyota with arriving at 3 million hybrid sales in Europe
- Guest Posts
- July 27, 2020
A vehicle worked at Toyota’s Derbyshire factory has helped the firm arrive at 3 million hybrid sales in Europe.
The Japanese vehicle producer hit the milestone because of the offer of another Corolla GR Sport, made at the company’s Burnaston factory.
The GR Sport is the most remarkable and sporty in the Corolla range, which likewise incorporates the full-hybrid hatchback and Touring Sports – which are all worked in Derbyshire.
The vehicle that helped Toyota Motor Europe hit the sales landmark was purchased by client Nicolas Jimenez, who lives in Madrid, Spain.
He said: “Today, with the restrictions to enter many cities, a hybrid is essential.
“I have chosen a Corolla GR Sport because of the design, which makes me feel 30 years younger. I am young at heart and this is the version of Corolla that suits me best in that sense.”
The vehicle was given over to Mr Jimenez by Miguel Carsi, president and CEO of Toyota Spain.
He said: “For Toyota Spain, it is a great honour to deliver the three millionth hybrid electric vehicle.
“Following our rapid hybrid growth, we are excited to see that customers looking for cars with more sports appeal are also considering hybrid electric powertrains.
“This underlines their confidence that our hybrid technology can deliver the necessary driving pleasure and performance.”
Toyota began selling hybrid electric vehicles in Europe in 2000 with the Prius. Today, Toyota offers a range of 20 hybrid electric models over the Toyota and Lexus brands.
A year ago, hybrid electric vehicles represented 52% of its complete sales and 63% in Western Europe.
Matt Harrison, executive VP of Toyota Motor Europe, stated: “Three million hybrid electric vehicle sales is an important milestone as it highlights the mass appeal that our hybrids have with customers.
“Our hybrid sales success puts Toyota well on track to meeting the 95g/km target set by the EU commission for 2020 and 2021 in Europe.”