Tesla Sweden did a great job in 2023, even though it had one hand tied behind its back because of the trade union IF Metall and its allies’ continuous protests and strikes. Tesla’s performance in the Swedish auto market was so remarkable that, over the course of the year, the Model Y crossover ended up being the best-selling vehicle there.
Car.info Sweden, a Swedish automotive statistics company, reports that sales and market share for Tesla increased by 120% in 2023. This was especially noteworthy because Sweden’s general auto industry had a very difficult year in 2023. About 280,000 cars were sold in the nation during the course of the year, which was less than in 2022.
In Sweden, Tesla’s market share more than doubled by 2023. This implied that over the course of the year, the manufacturer of electric vehicles may have stolen 11,000 vehicles from other brands. Surprisingly, fewer new cars were registered under the Kia and Volvo brands combined.
In response to the electric car manufacturer, IF Metall and its allies have launched a series of strikes against Tesla Sweden. A blockade in the nation’s ports prevents Tesla vehicles from entering the country by sea, and the company is unable to obtain registration plates through Postnord. In response to these difficulties, Tesla Sweden has come up with creative ways to sidestep the union’s objections.
These tactics seem to have worked. Based on data from Car.info, the Tesla Model Y surpassed all other cars in Sweden in terms of sales in 2023, selling 16,416 units in total. Popular cars like the Volvo XC40 and XC60, which had 13,661 and 11,669 vehicle registrations in 2023, respectively, were defeated by the Model Y.
Elon Musk, the CEO of Tesla, expressed strong support for Tesla Sweden’s 2023 outcomes. The CEO praised Tesla’s national team in a post on X, the social media site that was formerly known as Twitter, calling them “excellent.” “Happy Sweden Day! Musk wrote, “Many thanks to the fantastic Tesla team in Sweden.”