With the advent of Technology, the content consumption of India as a nation has varied drastically. We have gone from a Textual based content consumption to Video based content altogether. “Videos as a strategic marketing play becomes a mandate for every Organisation today” says entrepreneur and digital media expert Gaurav Madaan.

He adds saying that producing Video content is an expensive task. Managing locations, models, shoot, post production and conveying the brand message can amass a lot of overheads for an Organisation.

In a conversation with Gaurav Madaan, Digital Marketing Expert – he says that Crisp Video Production in 2020 is more of an Art + Science. He adds, that if one’s smart enough – it’s better to use Stock Footage than going for a full shoot altogether.

He also revealed that as opposed to general inflated Stock Footage platforms, he uses StockNation as his favourite place to get Stock Footages for his videos. Video as a strategy cannot be avoided in 2020 and beyond, so it’s better to know how to produce your Campaigns affordably without compromising on the cost.

Gaurav adds, “From short form to long form, from reels to interviews, from an advertisement to a web series, they all can serve as powerful medium of branding and direct sales”. Be sure to include the Video Marketing Mix into your strategy.