Lucid (LCID.O) known for its leader Air luxury electric sedan, divulged the much-anticipated Gravity sport utility vehicle on Thursday, driving the startup into a rewarding segment of the U.S. car industry in the midst of developing mindfulness over easing back EV interest.

Beginning at under $80,000 and with the top trim contribution in excess of 440 miles in range, the Gravity sits right close to equal Rivian’s leader R1S SUV and is supposed to go into creation late one year from now.

However the 5.3-meter-long, three-line Gravity will accompany a battery pack like the Air, the vehicle has been planned on another stage from the beginning, Clear’s CEO Peter Rawlinson told Reuters at a review this month.

“The Gravity will significantly expand our market opportunity, and open up a total addressable market that is nearly 3X larger and growing,” Rawlinson told investigators on a post-profit phone call a week ago.

Representing a piece of U.S. vehicle deals, SUVs structure a developing business sector with clients picking them for wellbeing, solace, space and power during lengthy drives and rough terrain trips.

Progress of the Gravity, which was disclosed in Los Angeles in front of the car expo opening on Friday, will be essential for Clear. Feeling of dread toward a stoppage in EV interest from expansion and exorbitant financing costs is spreading across the business.

To stir up request, EV producers have joined a cost war ignited for the current year by market pioneer Tesla (TSLA.O). Many, including Tesla, Portage (F.N) and General Engines (GM.N), have pushed back arranged EV and battery industrial facility extension or increases.

Clear, what cut costs of the Air as a component of extraordinary proposals to counter high funding costs, cut its 2023 creation target last week to “more readily line up with conveyances” and has been zeroing in on showcasing to help mindfulness.

That will be key for the regular extravagance Gravity SUV, which includes a guiding wheel that is more square than round and a 34-inch bended cockpit show.

As Clear increase creation, it will acquire from economies of scale as the Gravity and the Air will be made on a similar creation line, the organization said.

Controlling expense is significant for Clear given its high money consume. The organization finished the second from last quarter with $5.45 billion in real money, which it has said is sufficient to begin creating Gravity and into 2025.