Summer has officially arrived in the United States. That means the countdown to summer sales has begun, when merchants offer some of their largest discounts of the year. It has swiftly turned into a significant buying season: In recent years, online searches for “deals” have increased in mid-July, surpassing search interest in “vacation.” Furthermore, 44% of shoppers report that discount days encourage them to shop more than usual.

Find The Latest Bargains

A quarter of people who regretted purchasing something during last year’s major retailer discounts say it was because they later discovered the product at a lower price.1 To assist you avoid missing out on the latest offers from various merchants (or experiencing buyer’s remorse), we’re providing an updated deals destination. When you search for “shop deals,” you’ll now see a carousel featuring only the most recent deals from various retailers. You’ll also continue to see bargains in your favorite categories from a variety of stores, including direct-to-consumer brands, big-box stores, luxury multi-brand retailers, designer labels, and tiny boutiques.

Under the carousel, you’ll find the deals and markdowns that are most relevant to you from thousands of stores, categorized by product category such as electronics, fashion, home, toys, beauty and pets. With a single click, you can compare prices from many retailers, read product reviews, check availability, and locate shipping information.

Shoppers in the United States can now access the offers destination via mobile and desktop.

View Membership Costs

Comparing costs can be difficult, especially when you have to navigate from one website to another. However, it is a vital step for customers: according to our study, most shoppers evaluate prices before making an online purchase.

now making it even easier for US shoppers to compare prices across retailers with a new tool that prominently highlights special membership deals. When accessible, you’ll see how much something costs on a regular basis from businesses such as BestBuy, Petco, and Minted, as well as the discounted price for loyalty program members, allowing you to make the best option possible.

Obtain Price Insights

Some customers may be motivated to add a product to their cart just because it is on sale. But how can you be certain you’re getting a fantastic deal? 73% of shoppers believe they’d be more likely to buy something if they knew if the price was high, average, or cheap.

Fortunately, U.S. shoppers can obtain those insights directly on Google. Simply click on a product to view its normal price range across shops based on historical averages over the last 90 days, allowing you to assess whether something is truly a good deal and whether now is a good time to buy.

Track Pricing

It’s extremely satisfying to locate a deal on something you’ve been eyeing. Over half of customers are driven to summer bargains because a product they’ve been wanting to buy for a long time is finally on sale. U.S. customers can set up price alerts to be notified when a specific product goes on sale. Simply click the bell icon next to a product’s name to follow its price. When the price of that item drops from stores throughout the web, you’ll receive an email or push notification.

Whether you’re one of the 51% of customers who patiently wait for their favorite item to go on sale, or one of the 20% who start their holiday shopping early, navigating this year’s summer sales season on Google is as simple as a June breeze.