Looking for some more ideas for your Halloween costume or promotion?
This will be beneficial. The most recent iteration of Google’s “Frightgeist” Halloween search trends mini-site, which offers current lists of all the most popular Halloween trends based on Google Search activity, has been released.
Based on U.S. search activity, this year’s Frightgeist, the seventh edition of the activation, features a summary of major costume trends.
Australian breakdancer Raygun is among the most popular Halloween costume choices this year, along with characters from movies like “Beetlejuice,” “Inside Out,” and “Deadpool and Wolverine.” It’s unclear how she feels about being a popular costume.
Additionally, Frightgeist offers listings for Halloween décor, party themes, food trends, makeup searches, kid’s costume trends, and, if necessary, dog costumes.
In case you were wondering, “Dogpool” is the most popular dog costume craze.
The summaries may be very useful for your Halloween marketing efforts and for figuring out what consumers are searching for this year. In addition to helping you pick a costume for yourself, these insights have useful, business-related implications. If you can tap into the proper topic, you may be able to increase interest in your promotions and services.
You may also look at state-by-state costume trends with Frightgeist’s map of the United States.
It provides a helpful summary of what people are interested in and searching for during this eerie season. Interestingly, however, Google has not included its “Costume Wizard” tool for choosing costumes this time.
In any case, the trends provide you enough information, so you probably don’t need it.