Rapper Travis Scott is going to become the first celebrity to have their name on McDonald’s menu since Michael Jordan’s “McJordan” about 30 years prior.
The Grammy Award-nominee loves McDonald’s Quarter Pounders with Cheese so much the organization chose to name the burgers after him – temporarily. It will be known as the Travis Scott Meal.
McDonald’s (MCD) affirmed its new partnership with Scott and his record label, Cactus Jack, in a tweet and a Thursday morning explanation declaring the month-long promotion, which starts Tuesday and finishes October 4.
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” Scott said in a written statement. “We are bringing together two iconic worlds.”
Scott’s version of the Quarter Pounder adds bacon and lettuce to the burger alongside with a Sprite, a side of fries and BBQ dipping sauce, which McDonald’s said was the rapper’s favorite meal growing up in his native Houston.
The meal costs $6 and McDonald’s says “It’s lit!” using one of Scott’s signature tag lines.
“Everyone has a favorite McDonald’s meal, no matter who you are,” McDonald’s U.S. Chief Marketing Officer Morgan Flatley said in a written statement. “We’re excited to bring the Travis Scott Meal to a McDonald’s near you starting next week.”
Fast food chains like McDonald’s will in general work on razor-thin profit margins. Restricted promotions assist them with standing apart from the competition.
McDonald’s and Scott are additionally looking for charities to help during the month-long promotion. The organization shared the news on Twitter Thursday morning by tweeting a cactus and a burger emoji, which Scott later retweeted alongside an image of McDonald’s fries.
“CACTUS JACK FOR MCDONALD’S,” the rapper tweeted.