According to the Information on Monday, Meta Platforms (META.O) is developing an AI-powered search engine in an effort to lessen reliance on Microsoft’s (MSFT.O) Bing and Alphabet’s (GOOGL.O) Google.

Google, Microsoft, and OpenAI, the company that created ChatGPT, are all fighting for supremacy in the quickly changing AI search engine market, which is heating up.

According to the story, which quoted a source with knowledge of the approach, Meta’s web crawler would offer conversational responses to users regarding current events on Meta AI, the company’s chatbot on Facebook, Instagram, and WhatsApp.

Currently, the owner of Facebook uses Google and Bing to provide users with news, stock, and sports-related answers.

A request for comment from Reuters was not immediately answered by Meta.

In an effort to provide more conversational and user-friendly search experiences, Google is firmly incorporating Gemini, its most recent and potent AI model, into key products like Search.

Microsoft, OpenAI’s biggest backer, provides web access so that it can use its Bing search engine to respond to relevant questions.

However, the practice of using web data scraping to train AI models and search engines has sparked debate around copyright violations and equitable pay for content producers.

Meta said last week that its AI chatbot will respond to user inquiries on news and current affairs in real time using content from Reuters.