Ford Motor has updated the compact Maverick pickup truck with increased performance, enhanced electronics, and hybrid drivetrain options.

The 2025 Ford Maverick has been updated with new external and interior design, a 13.2-inch center touchscreen, an all-wheel-drive hybrid option, and wireless Apple CarPlay and Android Auto in addition to a 5G modem and other communication capabilities.

Since its release in 2021, the Ford entry-level truck has proven to be a surprising success for the business. The vehicle’s sales and production have skyrocketed for the corporation, with a 77% increase in vehicles made through June of this year compared to the same period in 2023.

“We had unprecedented demand,” John Emmert, Ford general manager of trucks in North America, told CNBC. “Halfway through this year we’re almost equal to what our full-year sales were last year.”

According to the corporation, the Maverick is bringing in new customers, many of whom are purchasing their first-ever new car. Furthermore, according to Ford, 80% of Maverick owners had never owned a truck before.

With a starting price of roughly $20,000 and a fuel efficiency of up to 40 miles per gallon, the 2022 Maverick quickly attracted notice. This figure has gone up in the face of record car prices, with a 2025 Maverick hybrid model now costing $26,295.

According to Todd Eckert, Ford’s product marketing and brand manager for trucks, the Maverick is still a fantastic deal given the amount of technology included and the fact that a new car or truck typically costs about $50,000.

“It’s still the most affordable pickup truck in the marketplace,” he said. “That’s one of the cores for us. … It’s finding that right balance.”

Ford representatives would not comment on Maverick’s profitability, but Emmert stated that generally speaking, “there’s a business case” when the company decides to add content to a truck.

Under CEO Jim Farley, who is reorganizing the company’s operations to concentrate on its strengths, such as pickups, growing Ford’s truck division has been a goal.

North America and several regions of South America are the Maverick’s primary markets. Although Emmert stated, “If we see an opportunity, that could be a discussion,” he declined to address the possibility of entering other markets, such as those in Europe.

A stand-alone vehicle with the off-road “Tremor” package will now be available in addition to the new hybrid alternatives. An all-wheel-drive system and a stronger, higher-riding suspension are features of the Maverick Tremor.

According to Eckert, the most well-liked Maverick model is the XLT, which has a starting price of $26,420. For the 2025 model, that pricing is anticipated to remain the same; however, Ford’s Maverick profits should increase thanks to the Tremor model and new, higher-end technologies.

Ford states that the average Maverick transaction price is roughly $32,000.

A 2.0-liter EcoBoost engine rated at 238 horsepower and 277 pounds-foot of torque or a 2.5-liter hybrid engine with 191 horsepower and 155 pounds-foot of torque, according to Ford, are the two powertrain options for the Maverick.

Orders for the 2025 Maverick will be accepted starting on August 1st, with delivery scheduled to start in late 2024. The trucks are made in Mexico at Ford’s assembly factory in Hermosillo.