PhonePe, India’s leading digital payments platform today reported the launch of its integrated multimedia brand campaign focused on tension-free motor insurance renewals. This pan-India campaign will be launched in a phase-wise way with eight ad films altogether. It features real, ordinary issues that customers face with sales pitches that have now become an unpleasant purchase experience. The campaign drives awareness around the advantages of renewing motor insurance tension-free on PhonePe.

Focused on category creation and driving consideration for motor insurance renewals on the PhonePe platform, this campaign inspires purchasers to question the way bike and car insurance is generally offered to them. It uses creatives exceptionally created for Hindi-talking audiences in the north markets featuring Aamir Khan and Alia Bhatt, while for the south markets of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana, the campaign highlights Dulquer Salmaan.

The light-hearted series of movies features how, with PhonePe, shoppers don’t need to agree to undesirable sales calls, unnecessary add-ons, and other limited options. Both bike and car insurance products on the platform accompany many options that engage purchasers to pick the best cost. It likewise enables possible purchasers to pick any add-ons as opposed to setting them as defaults. When done, the insurance is reestablished right away, needn’t bother with an in-person inspection, and is accessible at reasonable costs. This cognizant brand position makes the buy experience basic, simple, and tension-free while likewise setting PhonePe apart in this category.

Talking on the launch of this new brand campaign, Ramesh Srinivasan, director of brand marketing, PhonePe, said, “Based on our recent consumer research, we have been able to identify some of the current challenges in the insurance industry. The results highlight a general discontent from a consumer point of view for unwanted sales calls or unnecessary add-ons. We have built our latest motor insurance campaign sharply on these consumer insights to invest in our audience’s needs. At PhonePe, we have eliminated the problem of consumers facing unsolicited sales calls, thereby keeping up the product promise of ‘Tension-free Insurance’ on the platform.”