The journey so far of India’s first sports web TV ‘Power Sportz’ has been an incredible one. The immense popularity and viewership of the channel that soared to millions attracted not only Indian but overseas partnerships as well. The mid-year collaboration with Uber Careem, the largest ride-hailing services company in the Middle-East was just the tip of the iceberg.
Meanwhile, Power Sportz has also been conferred the India International Excellence Award for exceptional contribution to the field of sports.
Launched by the Hon’ble Ex-President of India Mr. Pranab Mukherjee, the award was received by Kanthi D Suresh, Editor-in-chief of Power Sportz, at a grand ceremony held at the iconic Burj Khalifa in Dubai attended by Bollywood glitterati and members of the Royal families of UAE and Britain.
Since then, the global journey of Power Sportz has gathered steam with a slew of key players lined up to join hands with the channel. Now, a rumour is doing the rounds that the channel is about to rope in one of the world’s biggest ad exchange publishers in the coming days.
Kanthi D Suresh takes sales of Power Sportz into own hands
Soon after the successful programming of the ICC Cricket World Cup, Kanthi D Suresh took charge of the entire sales initiatives of the channel. In a meeting last month, say reports, Kanthi mentioned about onboarding 10 clients by October end. But, with this news, it would go far beyond that number.
The entire VOD of the channel on the web platform, it is reported, would be sold out that would surpass the 10-clients advertisements.
Global journey of Power Sportz continues
The ads on the Power Sportz Web platform would reach out to audiences of more than 10 geographical locations. Moreover, all the advertisements would be customized to suit a particular geographical location and would serve ads based on the IP location of the user
The whole exercise is going to be a geo-based programmatic ad campaign with some great professionals behind it.
If sources are to be believed, then it would be a niche global clientele for Power Sportz, with very little dependence on Indian ad campaigns.