Qualcomm is looking to truly augment its PC processors, with the organization reporting plans for a next-generation Arm-based SoC “designed to set the performance benchmark for Windows PCs” that would have the option to clash with Apple’s M-series processors.

Dr. James Thompson, Qualcomm’s chief technology officer, reported the plans for the new chips at the organization’s 2021 investor day event, determined to get samples to hardware customers in around nine months in front of product launches with the new chip in 2023.

The new chip will be planned by the Nuvia team, which Qualcomm had purchased recently in an enormous $1.4 billion acquisition. Nuvia, outstandingly, was established in 2019 by a threesome of previous Apple representatives who had recently dealt with the organization’s A-series chips.

The organization is making large guarantees, as well: as well as offering competition to Apple’s stellar M-series chips (which power its most recent MacBook Pro and MacBook Air laptops and iMac and Mac Mini desktops), Qualcomm is expecting to lead the field for “sustained performance and battery life,” as well. Moreover, Qualcomm guaranteed that it would increase its Adreno GPUs, as well, determined to offer desktop-class gaming abilities for its future PC products.

Qualcomm has attempted to break into PC chips previously, with products like the Snapdragon 8cx line of processors and its partnership with Microsoft on the Surface X’s SQ1 and SQ2 chips. Yet, where Apple’s Arm-based chips offered a revolutionary experience of power and battery life when it launched the M1 lineup last year, Qualcomm’s PC efforts have been dreary up until now.