On Thursday, Samsung announced that it had reached an agreement to purchase Oxford Semantic Technologies, a knowledge graph technology business based in the UK.

According to the South Korean tech giant, “hyper-personalized” user experiences would be delivered while personal data is kept secure on the smartphone when combined with its on-device AI, similar to those found on the Galaxy S24 series. The details of the agreement were not disclosed by the corporation.

According to Samsung, knowledge graph technology processes and retains information in a manner akin to how people learn, retain, recall, and apply knowledge. It does this by storing information as an interconnected web of related concepts.

According to the corporation, this improves knowledge of how consumers utilize goods and services, allowing for quick information retrieval and suggestion.

Samsung stated that it has been collaborating with Oxford Semantic Technologies since 2018. Oxford Semantic Technologies was established in 2017 and provides its technology in the form of its AI engines known as RDFox that can be put to devices to increase their on-device AI capabilities.

According to Samsung, these engines’ graphs combine data and context from many services and apps, enabling the company to create a customized user experience by getting to know a user’s preferences and usage patterns. The IT behemoth from South Korea announced that it will integrate the engine into its TVs, home appliances, and mobile gadgets.

The launch of Galaxy AI provided a much-needed sales boost for Samsung’s most recent offering, the Galaxy S series, as smartphone hardware advancements have reached their limit and stunted development in the premium market in recent years. Samsung is working to enhance Galaxy AI even more because it believes AI will be the next big growth engine.

The launch of Galaxy AI provided a much-needed sales boost for Samsung’s most recent offering, the Galaxy S series, as smartphone hardware advancements have reached their limit and stunted development in the premium market in recent years. Samsung is working to enhance Galaxy AI even more because it believes AI will be the next big growth engine.

Though AI is becoming more and more popular, it’s still unclear what kinds of business models businesses can use AI for. There is a chance for subscription, but Samsung will have to provide services and content to support it. Furthermore, data collecting is a necessary component of AI advancements, which presents security risks. On-device AI has been suggested as a remedy for issues because it processes data locally on the device instead of transferring it to the cloud.