Samsung said Monday its next cell phone declaration will be held on Jan. 14, where it is required to launch the most up to date versions of its Galaxy flagship phones.

Invitations sent out by the world’s biggest cell phone creator said the event will be transmission on Samsung’s site at 10 a.m. ET (11 p.m. SIN/HK time) next Thursday.

The launch is set to happen the same week as the digital-only CES 2021 — the greatest tech show of the year, where significant organizations regularly flaunt their new products.

Samsung, South Korea’s gadgets monster, regularly launches its Galaxy flagship gadgets in February, near or during the Mobile World Congress trade show.

Samsung didn’t uncover much in its invitation to the Jan. 14 event. In any case, media reports of past breaks recommend there could be three phones declared: Galaxy S21, S21+ and S21 Ultra, which are probably going to succeed the organization’s S20 gadgets.

A year ago, the South Korean organization said its third-quarter income were somewhat supported by deals of cell phones, including the Galaxy Note 20. However, Samsung anticipated there would be serious competition in the cell phone and consumer electronics space in the last quarter of the year, which examiners said was likely because of Apple’s iPhone 12 and iPhone 12 Pro.

Samsung’s president and head of mobile communications business, TM Roh, said in a blog post in December that Samsung will grow its portfolio of foldable cell phones, making those gadgets “more accessible to everyone” in 2021. Those gadgets are on the pricier finish of Samsung’s family of cell phone products, with the Galaxy Z Flip costing almost $1,400.

Roh likewise prodded “pro-grade camera and video capabilities” in Samsung’s new cell phones and implied that a portion of the highlights accessible in the Galaxy Note gadgets might be added to different handsets.

Samsung Electronics partakes in South Korea rose 2.47% on Monday.