Sensify creates AI and big data solutions to address the problems facing the food retail sector.
Investment Specifics
An Argentine firm called Sensify has received funding from Arcor and Coca-Cola’s corporate fund, Kamay Ventures. Sensify is an expert in using artificial intelligence and big data to problems facing the food retail sector. It focuses on preventing food waste in the cold chain and offering customer insights at points of sale. With this investment, Kamay Ventures and Bimbo have extended their recent partnership. The deal’s total value was not made public.
Sensify’s Effect
According to Sensify’s technology, consumer goods manufacturers can track and analyze customer behavior for their chilled items at retail locations. Food waste is greatly decreased by the startup’s AI and IoT-based platform, which targets important pain points for major food and beverage manufacturers. Breakdowns in the cold chain waste almost 30% of the world’s food supply.
All-inclusive Resolution
Sensify provides a comprehensive solution that encompasses both end users and manufacturers at every stage of the refrigerator and freezer lifecycle. Their solution consists of a variety of hardware components, including vision modules and fixed sensors, to collect information on consumer behavior and product kinds, improving in-store shopping experiences.
Automated Mechanism
The business has created an AI-based solution that adapts cooler performance based on sales trends, tackling worldwide concerns related to energy consumption in retail cold chains. Sensify’s technology is intended to keep an eye on more than a million refrigerators, giving useful information for marketing plans and the arrangement of equipment in retail spaces.
Growth and Customer Base
Sensify has aims to grow in Brazil and fortify its position in Mexico in addition to providing services to customers in Bolivia, Argentina, Chile, Uruguay, Colombia, and Mexico. With this investment, Kamay Ventures has now invested in three IoT solutions, adding to its portfolio of twelve firms that includes Ruedata and Wiagro.