This is particularly true for small business owners, as they usually lack the marketing resources of their larger competitors.
Marketing during the holidays can have a big impact on small businesses. Here are a few tactics to think about:
Making joyous advertisements
Starting a marketing campaign can be as simple as offering limited-time promotions, bundle discounts, or discounts with a holiday theme to draw clients. Think about designing unique gift sets or packages for the holidays that complement your offerings.
website and social media optimization
Adding holiday-themed images, banners, and posts to your website and social media profiles is another simple step you can take to make them look festive. Ad campaigns tailored to specific holidays can be launched, focusing on festive hashtags and seasonal keywords.
Campaigns for email marketing
This one requires a little more preparation and persistence. However, you can create a sequence of interesting emails with a holiday theme that highlight sales, new items, or insider information. Enhancing relevance through email personalization based on purchase history and customer preferences is a simple process.
Making the most of influencer partnerships
Hawaii is a haven for influential people. So log on to social media, find some influencers that you find especially interesting or entertaining, and try to collaborate with them. Influencers and micro-influencers can use holiday-themed content to promote your goods and services. To raise brand awareness, collaborate with influencers to host giveaways or competitions.
Supplying suggestions and gift guides
This requires some organization and preparation as well. Gift guides that are customized for various markets or budgets can be made. You can recommend your goods as the perfect Christmas presents and offer informative articles like “Top 10 Gifts for Tech Lovers” or “Gifts Under $50.”
Improving the clientele’s experience
You will develop a devoted clientele by offering outstanding customer service and making sure that orders and inquiries are handled promptly. To add value to purchases, think about providing personalized notes or gift wrapping.
Putting on workshops or events with a holiday theme
You can plan webinars, workshops, and in-person or virtual events that connect your goods and services to the holiday season. During these occasions, you could provide access to new products or special discounts.
Assisting a charity or cause
There are plenty of charities in Hawaii that you can get involved with. Join forces with a nonprofit or start a campaign to raise money for the holidays. Donate a portion of each purchase to a designated charity.Use your marketing channels to spread the word about this project in order to connect with socially conscious customers.
Creating a sense of urgency with time-limited deals
Use words like “Limited Stock Available” or “Last Chance to Order for Christmas Delivery” to entice people to act quickly and induce FOMO (fear of missing out). Limited-time offers or countdown timers can help people make decisions more quickly.
Campaigns for remarketing and retargeting
Use retargeting advertisements to connect with prospective buyers who have already visited your website or expressed interest in your offerings. To promote conversion, use dynamic ads that feature products that have been viewed.