All things considered, the startup world is an exciting place full of creativity, aspiration, and the potential for revolutionary change. But it’s also a world full of false beliefs and myths that can mislead those who aspire to become entrepreneurs.

The idea is the most important factor in a startup’s success is one of the most widespread misconceptions. As it turns out, the idea alone is not enough to guarantee success.

Many aspiring entrepreneurs have come to believe that success can be guaranteed by a ground-breaking concept alone, due to the idea that the idea is everything. A compelling concept is unquestionably important, but it’s just the beginning. Entrepreneurs must have focused execution and be prepared for the long haul in order to succeed.

Aspiring business owners are led to believe by media reports that many unicorns become overnight successes. In actuality, creating a successful startup usually takes years of arduous labor, tenacity, and overcoming innumerable obstacles. Only 37% of startups turn a profit, and it frequently takes years to get there, according to a Statistic Brain study.